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What your Washroom Facilities say about your Brand?

20th November 2017

Reinforce your brand message with hygienically clean facilities.

 

Achieving and maintaining Hygienically Clean washroom facilities is critical for both public health and the perception of your organisation.

 

That’s why it’s important to consistently deliver a clean, fresh and healthy environment.
The cleaning and maintenance of toilets, bathrooms and washrooms require high standards of hygiene. Maintaining a hygienically clean washroom is important for public health, helping to prevent the spread of infection. Just think what a clean bathroom says about your brand to your customers and staff alike!

 

So why is this important to your brand? Let’s start with what is a brand? Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name. It’s everything the public thinks it knows about your name brand offering—both factual and emotional. Your brand name exists objectively; people can see it. It’s fixed. But your brand exists only in someone’s mind – it’s the public perception that customers have about your organization.

 

Companies spend thousands each year reinforcing their brand message, ensuring consistency across all touch points with its customers. As a result, the facilities within a building are not simply functional necessities, but rather they should also reflect the brand narrative. Research published by Medical Construction and Design shows that 73% of the business community believes that a bad toilet environment indicates poor overall management. Considering that the washroom is often the first or last interaction a customer has with a business, a negative experience can leave a lasting impression.

 

 

A Guide to improve the washroom experience:

1) Promote good hand hygiene practices.
2) Establish cleaning frequencies to make sure you always leave a clean first impression.
3) Clean and disinfect surfaces frequently, using products effective against bacteria and common viruses.
4) Implement methods to avoid cross contamination (wear the correct PPE. Use microfiber cloths, flat mops & dual mop bucket system and change them frequently).
5) Ensure you have adequate supplies on site at all times for cleaners, disinfectants, floor cleaner and gloves to protect hands.
6) Remember to clean your equipment, sanitizing your carts, caddies, mop handles etc. regularly.

Devise a system to help staff remember to help staff remember to switch their cleaning cloths and tools once they complete a particular task.
Microfiber cloths and mop heads come in a minimum of four colors: red, yellow, blue, and green. As an importer and distributor of microfiber cleaning products we recommend following the British Institute of Cleaning Science’s Colour Chart to clean specific rooms and fixtures.

• Red: sanitary appliances, restroom floors, toilets, and urinals
• Yellow: restroom surfaces, including sinks, towel dispensers, hand dryers, soap dispensers, door handles, and walls
• Green: general food and bar cleanup in non-preparatory food areas, such as lunchrooms
• Blue: areas at low risk of contamination, such as hallways, offices, and classrooms.

 

Remember you never get a second chance to make a first impression.

 

For more information on washroom cleaning systems please contact our sales team on sales@bunzl.ie or phone 353 1 6301800

© 2021 BCSS